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Froggy Jumps
Froggy Jumps

19GMAR_OCT25_Sesión 23_02_2026 A

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19GMAR_OCT25_Sesión 23_02_2026 A

Froggy Jumps

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About this activity

19GMAR_Actividad de repaso

Created by

Gricela Andrade
Gricela Andrade
Spain
This game is a version of
19GMAR_OCT25_Sesión 23_02_2026 B

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19GMAR_OCT25_Sesión 23_02_2026 A
 

Froggy Jumps

19GMAR_OCT25_Sesión 23_02_2026 AOnline version

19GMAR_Actividad de repaso

by Gricela Andrade
1

¿En qué fase del modelo STP la empresa decide centrar todos sus recursos en un grupo específico de clientes tras haber analizado su rentabilidad?

2

Una empresa de café decide dividir su mercado en: "Personas que toman café en casa", "Oficinistas que buscan rapidez" y "Gourmets que buscan granos de origen". ¿Qué parte del proceso STP está ejecutando?

3

¿Cuál es la diferencia fundamental entre el paso de "Segmentación" y el de "Posicionamiento"?

4

Si una marca de coches de lujo quiere posicionarse como "La más sostenible del mundo", pero su Target (objetivo) son personas que solo valoran la velocidad y el motor de gasolina, ¿cuál es el error estratégico?

5

Según el modelo VALS, ¿cuáles son las tres motivaciones primarias que impulsan el comportamiento de los consumidores?

6

Si un estudiante elige matricularse en marketing porque "quiere que sus amigos y colegas vean que tiene un título de prestigio y éxito", ¿en qué motivación del modelo VALS encaja mejor?

7

¿Cómo distinguirías a un consumidor "Pensador" de un "Experimentador" en el modelo VALS?

8

Te piden diseñar un anuncio para el perfil "Innovador" (recursos altos, motivaciones variadas). ¿Qué enfoque sería el más efectivo basándote en su perfil psicográfico?

 
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