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Crossword Puzzle
Crossword Puzzle

MercadosGlobales: Segmentación y Distribución

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MercadosGlobales: Segmentación y Distribución

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About this activity

Conceptos clave de mercadeo internacional

Created by

Tomas David Bautista Perez
Tomas David Bautista Perez
Colombia
This game is a version of
MercadosGlobales: Segmentación y Distribución

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MercadosGlobales: Segmentación y Distribución
 

Crossword Puzzle

MercadosGlobales: Segmentación y DistribuciónOnline version

Conceptos clave de mercadeo internacional

by Tomas David Bautista Perez
1

Proceso estrategico de dividir mercados extranjeros heterogeneos en grupos mas pequeños de consumidores o paises con caracteristicas, necesidades y comportamientos de compra similares.

2

Proceso logistico y estrategico de trasladar productos desde el fabricante en el pais de origen hasta el cliente final en un mercado extranjero.

3

Adaptacion de las 4 Ps (Producto, Precio, Plaza y Promocion) a mercados extranjeros para comercializar productos fuera del pais de origen.

4

Guia estrategica que define los objetivos, acciones y tacticas necesarias para expandir la comercializacion de productos o servicios fuera del pais de origen.

5

Clasificacion de las actividades productivas (primario, secundario, terciario, cuaternario) que generan bienes y servicios intercambiados entre paedses.

6

Conjunto de estrategias y canales de distribucion (fisicos o digitales) utilizados para hacer llegar un producto o servicio desde el fabricante hasta el consumidor final en un mercado extranjero.

7

Valor economico adicional que adquiere un bien o servicio al ser transformado durante el proceso productivo, superando el costo de los materiales primarios, mano de obra o insumos utilizados.

8

Se basa en todas las operaciones destinadas a la gestion de mercancedas desde su pais de origen hasta la recepcion en el pais de llegada.

9

Persona u organizacion que consume productos o servicios para satisfacer sus necesidades o deseos.

10

Valor monetario asignado a un producto o servicio para su venta en mercados extranjeros, cubriendo costos de produccion, exportacion, logistica, aranceles y margen de utilidad.

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