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Arquetipos de industria

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Arquetipos de industria

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Arquetipos de consumo en la industria

Created by

Maky Cab
Maky Cab
Mexico

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Arquetipos de industria
 

Arquetipos de industriaOnline version

Arquetipos de consumo en la industria

by Maky Cab
1

El arquetipo Goldfish se usa solo en compras de lujo sin valor práctico.

2

El objetivo es vender sin conectar con el cliente.

3

Todos los arquetipos tienen el mismo comportamiento en todas las industrias.

4

El arquetipo Door Knob valora la investigación y la comparación de opciones.

5

El arquetipo Trumpet significa que los clientes no recomiendan la marca.

6

El arquetipo Trumpet sucede solo cuando la marca es desconocida.

7

Goldfish evita consultar opiniones.

8

El arquetipo Goldfish toma decisiones de compra sin investigar.

9

Door Knob representa decisiones largas con alto compromiso.

10

El arquetipo Goldfish implica que los clientes investigan mucho y comparan opciones antes de comprar.

11

El arquetipo Door Knob describe decisiones rápidas con bajo involucramiento y poco recorrido de investigación.

 
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