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Ambiente de mercadotecnia

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Ambiente de mercadotecnia

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About this activity

Identificar el Macroambiente y Microambiente de la mercadotecnia y las fuerzas que actúan en cada una de ellas, así como el apoyo para el logro de los objetivo empresariales.

Created by

Olga Isabel May Dorantes
Olga Isabel May Dorantes
Mexico
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Ambiente de mercadotecnia

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Ambiente de mercadotecnia
 

Crossword Puzzle

Ambiente de mercadotecniaOnline version

Identificar el Macroambiente y Microambiente de la mercadotecnia y las fuerzas que actúan en cada una de ellas, así como el apoyo para el logro de los objetivo empresariales.

by Olga Isabel May Dorantes
1

Designa la imagen de un producto en relación con el de la competencia

2

Son fuerzas que una empresa puede intentar controlar y mediante las cuales se pretende lograr el cambio deseado

3

Está compuesto por las fuerzas que dan forma a las oportunidades o presentan una amenaza para la empresa

4

Ayudan a la empresa a encontrar clientes o bien cerrar ventas con éstos

5

Son firmas y personas que proporcionan los recursos que la compañía y sus competidores necesitan para producir bienes y servicios

6

Es la capacidad que tiene una empresa para mantenerse y sobresalir en el mercado

7

Variable incontrolable, referente al estudio de las estadísticas vitales de las personas, como su edad, raza, herencia cultural, y ubicación

8

Conjunto interactuante de leyes, dependencias del gobierno, y grupos de presión que influyen y limitan las actividades de la organización

9

Fuerzas y actores externos al marketing que afectan la capacidad de la dirección de marketing

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