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About this activity

Verdades y falacias clave

Created by

Pedro Emilio Ubaque Camacho
Pedro Emilio Ubaque Camacho
Colombia

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Mercadeo estratégico
 

Mercadeo estratégicoOnline version

Verdades y falacias clave

by Pedro Emilio Ubaque Camacho
1

¿El mercado de Yiwu es conocido como el mercado más grande de productos básicos del mundo?

2

¿Yiwu es uno de los mercados más pequeños del mundo?

3

¿El gobierno de la ciudad está ofreciendo incentivos para atraer a más turistas extranjeros?

4

Definir el mercado estratégico permite a la empresa enfocar sus recursos en clientes específicos, identificar oportunidades y amenazas del entorno

5

¿Es cierto que el mercado mencionado tiene aproximadamente 100,000 vendedores?

6

El mercadeo estratégico no considera a la competencia.

7

El mercado estratégico corresponde al conjunto de segmentos donde una empresa decide competir.

8

La segmentación de mercado se aplica a todo el mercado sin criterios.

9

La propuesta de valor es idéntica para todos los segmentos.

 
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