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Beyond borders: Global business communication

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Beyond borders: Global business communication

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Master global messaging

Created by

Momo Eln
Momo Eln
France

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Beyond borders: Global business communication
 

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Beyond borders: Global business communicationOnline version

Master global messaging

by Momo Eln
1

is a mix of « Global » and « Local » . It means maintaining a global brand identity .

2

In global business , the is the invisible set of rules , habits and traditions that a company must absolutely respect to successfully is brand .

3

A brillant glocalization strategy will sell the product , but without effective cross - cultural , the team behind it will collapse .

 
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