Perception

Froggy Jumps

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This activity assesses students’ understanding of perception, including exposure, attention, and interpretation. Students will answer objective questions related to consumer perception and marketing stimuli.

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Syuhada

Malaysia

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Perception


Froggy Jumps PerceptionOnline version This activity assesses students’ understanding of perception, including exposure, attention, and interpretation. Students will answer objective questions related to consumer perception and marketing stimuli. by Syuhada 1 1. Perception is the process by which individuals a Sell products to consumers b Select, organize, and interpret stimuli into meaningful impressions c Ignore all stimuli 2 Which of the following is NOT a stage of perception? a Exposure b Attention c Motivation 3 In the exposure stage, consumers usually will a Seek messages that are pleasant or consistent with their beliefs b Choose all advertisements without thinking c Avoid messages they like 4 Consumers tend to avoid messages that are a Attention-grabbing b Calming c Painful or threatening 5 Selective exposure means consumers a View all advertisements equally b Choose advertisements that support their purchase decisions c Do not look at advertisements at all 6 In the attention stage, consumers pay attention to stimuli that a Are not relevant to their needs b Fulfill their needs or interests c Are very boring 7 Consumers usually ignore stimuli that are a Related to their interests b Important to them c Not related to their needs 8 The level of consumer attention may differ depending on a The type of information they are interested in b Price only c Color only 9 Interpretation refers to a The way individuals interpret stimuli b The way products are produced c The way goods are sold 10 Individuals interpret stimuli based on the following EXCEPT a Past experiences b Expectations c Global weather 11 Stimuli may be weak because of a Bright colors b Brief exposure or high background noise c Large size 12 Marketing stimuli have sensory qualities such as a Smell, color, sound, taste, touch b Only color c Only smell 13 Many stimuli compete for our attention, therefore a All stimuli are noticed b Most are not noticed or understood c No stimuli exist 14 Which of the following is a human sense? a Sense of time b Sense of smell c Sense of weight 15 The sense of touch is used to evaluate a Product taste b Product sound c Product texture or physical feel

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Perception

Froggy Jumps

About this activity

Created by

Download the paper version to play

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PerceptionOnline version

by Syuhada

1. Perception is the process by which individuals

Which of the following is NOT a stage of perception?

In the exposure stage, consumers usually will

Consumers tend to avoid messages that are

Selective exposure means consumers

In the attention stage, consumers pay attention to stimuli that

Consumers usually ignore stimuli that are

The level of consumer attention may differ depending on

Interpretation refers to

Individuals interpret stimuli based on the following EXCEPT

Stimuli may be weak because of

Marketing stimuli have sensory qualities such as

Many stimuli compete for our attention, therefore

Which of the following is a human sense?

The sense of touch is used to evaluate