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Crossword Puzzle
Crossword Puzzle

Crucigrama investigación comercial

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Crucigrama investigación comercial

Crossword Puzzle

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About this activity

información primaria investigación comercial MKT 1

Created by

mafer marval
mafer marval
Spain

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Crucigrama investigación comercial
 

Crossword Puzzle

Crucigrama investigación comercialOnline version

información primaria investigación comercial MKT 1

by mafer marval
1

Grado de organización de una investigación; puede ser flexible en la cualitativa o rígida en la cuantitativa.

2

Clima de confianza indispensable que el entrevistador debe establecer con el sujeto al comenzar.

3

Distorsión de los resultados provocada por preguntas mal planteadas o juicios de valor del investigador.

4

Director de la reunión de grupo que debe ser neutral y captar rápidamente las ideas del debate.

5

Participante con actitud narcisista que se preocupa excesivamente por su apariencia física.

6

Perfil que se opone continuamente a todo, pero que ayuda a extremar la intensidad del discurso grupal.

7

Persona con actitud pasiva y realista que requiere motivación y refuerzo constante para participar.

8

Sujeto racional y culto que basa sus opiniones en información contrastada, pudiendo ser demasiado técnico.

9

Participante charlatán que destaca por su narcisismo verbal y su enfoque en la apariencia.

10

Perfil óptimo de participante que simboliza el equilibrio y ayuda a desbloquear al grupo cuando se apaga.

11

Persona tímida e inquieta que aporta ideas originales si se logra que no se inhiba durante la sesión.

12

Participante con actitud destructiva que ataca a otros y puede ser expulsado de la sala si persiste.

13

Tipo de investigación cualitativa que busca comprender motivaciones y creencias internas sin cuantificarlas.

14

Acción de generalizar los datos de una muestra a toda la población, objetivo principal de la cuantitativa.

15

Técnicas que usan estímulos para revelar aspectos inconscientes o sentimientos profundos del individuo.

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