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About this activity

Identificando el retail tradicional del de la experiencia

Created by

Aaron Rodriguez
Aaron Rodriguez
Panama

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Retail Marketing
 

Retail MarketingOnline version

Identificando el retail tradicional del de la experiencia

by Aaron Rodriguez
1

¿Un negocio tradicional se enfoca principalmente en la eficiencia de la transacción y en ofrecer el producto al mejor precio posible?

2

¿El retail de experiencia tiene como objetivo principal que el cliente pase la menor cantidad de tiempo posible dentro de la tienda física?

3

¿Una ferretería que solo vende herramientas básicas mediante un mostrador sin permitir la interacción con el producto es un ejemplo de retail de experiencia?

4

¿Una cafetería que organiza talleres de pintura y música en vivo mientras los clientes consumen se considera retail de experiencia?

5

¿El diseño de una tienda de retail de experiencia suele incluir elementos multisensoriales como aromas específicos, música curada e iluminación temática?

6

¿Un supermercado de descuento (hard-discount) donde los productos están en cajas de cartón sobre palés es el mejor ejemplo de retail de experiencia?

7

¿Una tienda de ropa que ofrece espejos inteligentes con realidad aumentada para 'probarse' prendas virtualmente es retail de experiencia?

8

¿En el negocio tradicional, el personal de ventas se enfoca más en el inventario y la reposición que en la asesoría personalizada o el 'storytelling'?

9

¿Un casino es un negocio de retail de experiencia debido a la emoción del juego?

10

¿Las tiendas 'Pop-up' (tiendas temporales) que ofrecen eventos exclusivos por tiempo limitado son una estrategia común de retail de experiencia?

 
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