RETAIL COMMUNICATION MIX

Froggy Jumps

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About this activity

RETAIL MARKETING

Created by

Thư Nguyễn

Viet Nam

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Froggy Jumps RETAIL COMMUNICATION MIXOnline version RETAIL MARKETING by Thư Nguyễn 1 IMC stands for: a A. International Marketing Channel b B. Integrated Marketing Communication c C. Internal Media Control 2 The main purpose of IMC is to: a Reduce advertising costs b Deliver consistent messages across channels c Increase product price 3 In retailing, communication strategies often focus strongly on: a Immediate store traffic and sales b Long-term brand image only c Eliminating competitors 4 Which of the following is a traditional media tool? a TikTok Ads b Email marketing c TV commercial 5 Coupons and flash sales are examples of: a Advertising b Public relations c Sales promotion 6 The first step in developing a retail communication program is: a Setting Objectives b Designing the message c Selecting communication channels 7 Which budgeting method sets the budget to exactly match the main competitor's spending? a Designing the message b Evaluating effectiveness c Selecting channels 8 When Shopee sends push notifications at midnight on 9.9, this is an example of: a Traditional media b Mobile marketing c Mass advertising 9 A retailer sets a goal to “increase store traffic by 20% during the holiday season. a Selecting communication channels b Setting communication objectives c Designing the message

Froggy Jumps

RETAIL COMMUNICATION MIXOnline version

RETAIL MARKETING

by Thư Nguyễn

IMC stands for:

A. International Marketing Channel

B. Integrated Marketing Communication

C. Internal Media Control

The main purpose of IMC is to:

Reduce advertising costs

Deliver consistent messages across channels

Increase product price

In retailing, communication strategies often focus strongly on:

Immediate store traffic and sales

Long-term brand image only

Eliminating competitors

Which of the following is a traditional media tool?

TikTok Ads

Email marketing

TV commercial

Coupons and flash sales are examples of:

Advertising

Public relations

Sales promotion

The first step in developing a retail communication program is:

Setting Objectives

Designing the message

Selecting communication channels

Which budgeting method sets the budget to exactly match the main competitor's spending?

Designing the message

Evaluating effectiveness

Selecting channels

When Shopee sends push notifications at midnight on 9.9, this is an example of:

Traditional media

Mobile marketing

Mass advertising

A retailer sets a goal to “increase store traffic by 20% during the holiday season.

Selecting communication channels

Setting communication objectives

Designing the message

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RETAIL COMMUNICATION MIX

Froggy Jumps

About this activity

Created by

Download the paper version to play

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RETAIL COMMUNICATION MIXOnline version

by Thư Nguyễn

IMC stands for:

The main purpose of IMC is to:

In retailing, communication strategies often focus strongly on:

Which of the following is a traditional media tool?

Coupons and flash sales are examples of:

The first step in developing a retail communication program is:

Which budgeting method sets the budget to exactly match the main competitor's spending?

When Shopee sends push notifications at midnight on 9.9, this is an example of:

A retailer sets a goal to “increase store traffic by 20% during the holiday season.

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