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Crossword Puzzle
Crossword Puzzle

Mercado en Partes: Segmentación

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Mercado en Partes: Segmentación
 

Crossword Puzzle

Mercado en Partes: SegmentaciónOnline version

Conceptos clave para dividir el mercado

by Silvia Judith Hernandez Cruz
1

División del mercado en grupos con características comunes.

2

Conjunto de clientes con rasgos semejantes.

3

Estudio de la población: edad, tamaño y estructura.

4

Análisis de estilos de vida y valores del consumidor.

5

Relacionado con hábitos de compra y uso.

6

Ubicación geográfica de los consumidores.

7

Subconjunto reducido de un mercado con necesidades específicas.

8

Percepción que la audiencia tiene de la marca.

9

Consumidores actuales que compran el producto

10

Subconjunto de una población

10
9
1
6
3
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5
2
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8
 
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