Relationship Selling Essentials

Froggy Jumps

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Master selling concepts

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A F

United States

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Froggy Jumps Relationship Selling EssentialsOnline version Master selling concepts by A F 1 What is personal selling? a Person-to-person communication uncovering and satisfying buyer needs to build long-term relationship b A mass marketing approach focused on price. c A one-time transactional sale only. 2 The marketing concept focuses on which priority? a Customer needs first, not company production efficiency. b Product features first c Company profits first 3 Which is a value-added benefit in selling? a Faster delivery b Lower price c Expertise 4 What is Ethics in the context of sales? a Principles governing right vs wrong conduct b Product specifications c Marketing strategies 5 What does the Platinum Rule emphasize? a Always close quickly b Treat others how YOU want to be treated c Treat others how THEY want to be treated 6 What does CRM stand for and track? a Customer Readiness Metric; tracks inventory, pricing b Customer Relationship Management; tracks interactions, purchase history, preferences 7 What does UVP stand for? a Unique Value Proposition b Universal Value Policy c Unique Visual Proposition 8 What is positioning? a The product’s color scheme b The company’s annual report c How a product is perceived in the customer’s mind vs competitors 9 Name one of the four communication styles. a Driver b Social c Visionary 10 True or False: Expensive gifts to influence a sale are ethical. a True b Sometimes true depending on policy c False

Froggy Jumps

Relationship Selling EssentialsOnline version

Master selling concepts

by A F

What is personal selling?

Person-to-person communication uncovering and satisfying buyer needs to build long-term relationship

A mass marketing approach focused on price.

A one-time transactional sale only.

The marketing concept focuses on which priority?

Customer needs first, not company production efficiency.

Product features first

Company profits first

Which is a value-added benefit in selling?

Faster delivery

Lower price

Expertise

What is Ethics in the context of sales?

Principles governing right vs wrong conduct

Product specifications

Marketing strategies

What does the Platinum Rule emphasize?

Always close quickly

Treat others how YOU want to be treated

Treat others how THEY want to be treated

What does CRM stand for and track?

Customer Readiness Metric; tracks inventory, pricing

Customer Relationship Management; tracks interactions, purchase history, preferences

What does UVP stand for?

Unique Value Proposition

Universal Value Policy

Unique Visual Proposition

What is positioning?

The product’s color scheme

The company’s annual report

How a product is perceived in the customer’s mind vs competitors

Name one of the four communication styles.

Driver

Social

Visionary

True or False: Expensive gifts to influence a sale are ethical.

True

Sometimes true depending on policy

False

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Relationship Selling Essentials

Froggy Jumps

About this activity

Created by

Download the paper version to play

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Relationship Selling EssentialsOnline version

by A F

What is personal selling?

The marketing concept focuses on which priority?

Which is a value-added benefit in selling?

What is Ethics in the context of sales?

What does the Platinum Rule emphasize?

What does CRM stand for and track?

What does UVP stand for?

What is positioning?

Name one of the four communication styles.

True or False: Expensive gifts to influence a sale are ethical.

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