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Froggy Jumps
Froggy Jumps

Modelo del comportamiento del consumidor

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Modelo del comportamiento del consumidor

Froggy Jumps

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About this activity

Los modelos del comportamiento del consumidor son marcos teóricos y metodologías que analizan los factores psicológicos, sociales y culturales que influyen en cómo las personas eligen, compran, utilizan y descartan productos o servicios.

Created by

ALMALETICIA ORTEGA CALVA
ALMALETICIA ORTEGA CALVA
Mexico

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Modelo del comportamiento del consumidor
 

Froggy Jumps

Modelo del comportamiento del consumidorOnline version

Los modelos del comportamiento del consumidor son marcos teóricos y metodologías que analizan los factores psicológicos, sociales y culturales que influyen en cómo las personas eligen, compran, utilizan y descartan productos o servicios.

by ALMALETICIA ORTEGA CALVA
1

Un productor lanza jitomate orgánico con empaque biodegradable y precio superior al convencional. ¿Qué elemento del modelo está utilizando estratégicamente como estímulo principal?

2

Cuando un consumidor asocia “producto local” con mayor frescura, está actuando principalmente bajo el proceso de:

3

En el modelo estímulo–respuesta, los factores económicos nacionales forman parte de:

4

Cuando una campaña destaca “producción libre de pesticidas”, busca influir principalmente en:

5

En el modelo de Philip Kotler, la “caja negra” se caracteriza por:

6

Cuando un consumidor consulta reseñas digitales antes de comprar miel artesanal, está en la etapa de:

7

Si una empresa agrícola ajusta su precio ante inflación nacional, está reaccionando a:

8

¿Cuál de los siguientes NO es un proceso interno del consumidor?

9

La búsqueda de información puede ser:

10

El comportamiento posterior a la compra influye en:

11

La motivación en el consumidor se define como:

12

La percepción se refiere a:

13

Los estímulos del entorno incluyen factores:

14

El proceso de decisión de compra es:

15

En el modelo estímulo–respuesta, la compra es considerada:

 
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