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Froggy Jumps
Froggy Jumps

Actitudes del Consumidor

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Actitudes del Consumidor

Froggy Jumps

Played 36
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About this activity

Desafía tus conocimientos sobre actitudes

Created by

Lupita Guzmán
Lupita Guzmán
Mexico

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Actitudes del Consumidor
 

Froggy Jumps

Actitudes del ConsumidorOnline version

Desafía tus conocimientos sobre actitudes

by Lupita Guzmán
1

¿Qué define una actitud como predisposición aprendida hacia un objeto de marketing?

2

¿Qué componente de la actitud corresponde a creencias y conocimiento sobre un objeto?

3

¿Qué componente de la actitud se relaciona con emociones o sentimientos hacia un producto?

4

¿Qué componente de la actitud se vincula a la probabilidad de actuar o intención de compra?

5

¿Qué modelo sugiere que la actitud se forma por una evaluación de atributos del producto?

6

¿Qué teoría propone que la intención de comportamiento depende de actitud e influencia social?

7

¿Qué tipo de procesamiento sugiere que la ruta central implica análisis de información?

8

¿Cuál es una forma de aprendizaje de actitudes a través de la experiencia previa con el producto?

9

¿Qué factor influye en la persistencia de actitudes aprendidas por experiencia directa?

10

¿Qué teoría explica que las personas buscan coherencia entre decisiones y emociones tras una compra?

 
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