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Crossword Puzzle
Crossword Puzzle

GLOSARIO DE CONSUMO

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GLOSARIO DE CONSUMO
 

Crossword Puzzle

GLOSARIO DE CONSUMOOnline version

Términos del vocabulario específico de la materia

by Paula Dupre
1

Esta disciplina estudia el comportamiento de los mercados y de las necesidades de los consumidores. Uno de sus objetivos es mejorar la comercialización de un producto.

2

Son técnicas de comunicación que estimulan al consumidor o destinatario de las mismas para que adquiera productos de una determinada marca

3

Conjunto de acciones relacionadas con el posicionamiento, el propósito y los valores de una marca. Se centra en hacer conocida y deseada una marca e instalarla en la mente y el corazón de los consumidores.

4

También conocido como la audiencia objetivo a la que se dirige una estrategia concreta en marketing.

5

Tendencia a la búsqueda del placer y el bienestar en todos los ámbitos de la vida.

6

Es la persona que adquiere un bien o servicio para su beneficio personal. Es el último eslabón en una cadena de producción y comercialización.

7

No se refiere a un lugar en particular, sino al conjunto de vendedores y compradores de un producto.

8

la acción y la adquisición de un bien o servicio.

9

Tendencia inmoderada a adquirir, gastar o consumir bienes y servicios que no son necesarios, superando las necesidades básicas.

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