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Froggy Jumps
Froggy Jumps

Mercadotecnia en 10 preguntas

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Mercadotecnia en 10 preguntas

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Quiz rápido de conceptos clave

Created by

Sher
Sher
Mexico

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Mercadotecnia en 10 preguntas
 

Froggy Jumps

Mercadotecnia en 10 preguntasOnline version

Quiz rápido de conceptos clave

by Sher
1

1. Una empresa crea productos basados en necesidades del consumidor y genera intercambios de valor. ¿Qué concepto describe esta actividad?

2

2. Una empresa investiga al consumidor antes de lanzar un producto. ¿Qué función está realizando?

3

3. Una marca comunica acciones sustentables a clientes, inversionistas y comunidad. ¿A qué concepto corresponde?

4

4. Investigación, segmentación, estrategia e implementación forman parte del:

5

5. Un producto que promete reconocimiento y autoestima satisface una necesidad de:

6

6. Una empresa se enfoca únicamente en producir en masa sin considerar al consumidor. ¿A qué orientación pertenece?

7

7. Una empresa centra su estrategia en satisfacer mejor al cliente que la competencia. ¿A qué orientación corresponde?

8

8. Modificar el costo de un producto forma parte de la variable:

9

9. En el modelo 4C, el “Producto” se transforma en:

10

10. Aplicar Producto, Precio, Plaza y Promoción corresponde a:

11

¿Qué es el marketing mix?

12

¿Cuál es el objetivo principal del branding?

13

¿Qué implica la segmentación de mercado?

14

¿Qué es el SEO en marketing digital?

15

¿Qué describe el concepto de valor percibido?

16

¿Qué es una propuesta de valor?

17

¿Qué significa KPI en marketing?

18

¿Qué es la fidelización de clientes?

19

¿Qué indica la matriz BCG en marketing?

20

¿Qué papel cumple el estudio de mercado?

 
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