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ENTRADA A MERCADOS GLOBALES

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ENTRADA A MERCADOS GLOBALES

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About this activity

La expansión internacional permite a las empresas crecer
cuando el mercado local se satura, ampliando su base de
clientes y fortaleciendo su posicionamiento global. Además,
al operar en varios países pueden aprovechar economías de
escala, reducir costos unitarios y mejorar su competitividad.

Created by

0432221002 ESTEBAN DAVID ESCAÑO BASTIDAS ESTUDIANTE ACTIVO
0432221002 ESTEBAN DAVID ESCAÑO BASTIDAS ESTUDIANTE ACTIVO
Colombia

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ENTRADA A MERCADOS GLOBALES
 

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ENTRADA A MERCADOS GLOBALESOnline version

La expansión internacional permite a las empresas crecer cuando el mercado local se satura, ampliando su base de clientes y fortaleciendo su posicionamiento global. Además, al operar en varios países pueden aprovechar economías de escala, reducir costos unitarios y mejorar su competitividad.

by 0432221002 ESTEBAN DAVID ESCAÑO BASTIDAS ESTUDIANTE ACTIVO
1

proceso estratégico mediante el cual una empresa decide expandir sus operaciones comerciales más allá de sus fronteras nacionales.

2

Utiliza el concepto de distancia psicológica para explicar los patrones de participación de una empresa en actividades internacionales.

3

propuesto por John Dunning, es un marco teórico de negocios internacionales.

4

transporte marítimo, aéreo, terrestre (carretera/ferrocarril) y multimodal.

5

La empresa vende directamente al consumidor final.

6

Costes elevados de transporte, problemas en la cadena de suministro y gestión de aduanas.

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