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Producto: ciclo de vida y marketing

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Producto: ciclo de vida y marketing

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About this activity

Juego sí/no sobre producto y mercado

Created by

kenia cabrera
kenia cabrera
Dominican Republic

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Producto: ciclo de vida y marketing
 

Producto: ciclo de vida y marketingOnline version

Juego sí/no sobre producto y mercado

by kenia cabrera
1

El ciclo de vida de un producto tiene las fases de introducción, crecimiento, madurez y declive.

2

El producto siempre alcanza una cuota de mercado total del 100%.

3

En la fase de introducción, las ventas son altas y ya no hay costos.

4

En la fase de madurez, las ventas tienden a estabilizarse y la competencia aumenta.

5

La investigación de mercados ayuda a identificar las necesidades y preferencias de los consumidores.

6

La investigación de mercados puede incluir pruebas de concepto, encuestas y análisis de la competencia.

7

El ciclo de vida de un producto termina con la introducción de una versión anterior.

8

La investigación de mercados solo se realiza si ya existe un producto establecido.

9

El plan de comercialización no considera el posicionamiento del producto.

10

Un plan de comercialización define el público objetivo y las estrategias de precio, distribución y promoción.

 
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