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Evaluación diagnóstica promoción de ventas

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Evaluación diagnóstica promoción de ventas

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Evalúa los conocimientos previos requeridos para la asignatura de promoción de ventas

Created by

Irma Yolanda Nava
Irma Yolanda Nava
Mexico

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Evaluación diagnóstica promoción de ventas
 

Evaluación diagnóstica promoción de ventasOnline version

Evalúa los conocimientos previos requeridos para la asignatura de promoción de ventas

by Irma Yolanda Nava
1

Un descuento siempre incrementa las utilidades porque aumenta el volumen de ventas.

2

La promoción de ventas tiene como característica principal ser una herramienta permanente de comunicación a largo plazo.

3

La publicidad y la promoción de ventas son exactamente lo mismo, solo cambia el medio en que se comunican.

4

Para evaluar el éxito de una promoción basta con medir el aumento en ventas.

5

Las promociones pueden dirigirse al fabricante, al distribuidor o al consumidor final.

6

Antes de diseñar una promoción es necesario conocer el mercado meta y el posicionamiento del producto.

7

Las decisiones promocionales deben considerar aspectos legales y de protección al consumidor.

8

El comportamiento del consumidor influye en la selección del tipo de promoción que se debe utilizar.

9

Una promoción mal diseñada puede afectar la percepción de valor de una marca.

10

La promoción de ventas forma parte de la mezcla promocional dentro de la estrategia de mercadotecnia.

 
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