SMM 1-2 Glossary Terms-Froggy

Froggy Jumps

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Match the terms to definitions.

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Kerri Stegman

United States

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SMM 1-2 Glossary Terms-Froggy


Froggy Jumps SMM 1-2 Glossary Terms-FroggyOnline version Match the terms to definitions. by Kerri Stegman 1 A form of promotion that uses paid media to call attention to products, services, or ideas'? a promotion b advertising c digital marketing 2 A strategy leveraging online channels to reach target audiences to promote products or content'? a advertising b digital marketing c direct marketing 3 A form of promotion where a business communicates directly, but not in-person, with their target customers'? a personal selling b public relations c direct marketing 4 Items that don’t wear out quickly; they last a long time'? a non-durable goods b durable goods c sales promotions 5 The combination of components used together to strengthen a product’s brand and aid sales'? a promotion b place c marketing mix 6 Items that are quickly consumed and last only a short time'? a non-durable goods b product c durable goods 7 Persuading others through a direct, in-person presentation to buy a product'? a sales promotions b personal selling c public relations 8 Where a company’s target customers can buy its product and how it gets there'? a price b product c place 9 The amount of money a business thinks it should charge for its product or service'? a promotion b place c price 10 The physical item or service a company sells'? a promotion b product c price 11 Informing potential customers that a product exists and the results they should expect'? a public relations b advertising c promotion 12 The use of the various types of promotion (advertising, personal selling, sales promotions, PR, direct marketing)'? a public relations b promotional mix c sales promotions 13 A strategic form of communication that helps build a relationship with the public'? a advertising b public relations c sales promotions 14 Limited time offers, discounts to increase sales and attract new customers? a sales promotions b durable goods c non-durable goods

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SMM 1-2 Glossary Terms-Froggy

Froggy Jumps

About this activity

Created by

Download the paper version to play

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SMM 1-2 Glossary Terms-FroggyOnline version

by Kerri Stegman

A form of promotion that uses paid media to call attention to products, services, or ideas'?

A strategy leveraging online channels to reach target audiences to promote products or content'?

A form of promotion where a business communicates directly, but not in-person, with their target customers'?

Items that don’t wear out quickly; they last a long time'?

The combination of components used together to strengthen a product’s brand and aid sales'?

Items that are quickly consumed and last only a short time'?

Persuading others through a direct, in-person presentation to buy a product'?

Where a company’s target customers can buy its product and how it gets there'?

The amount of money a business thinks it should charge for its product or service'?

The physical item or service a company sells'?

Informing potential customers that a product exists and the results they should expect'?

The use of the various types of promotion (advertising, personal selling, sales promotions, PR, direct marketing)'?

A strategic form of communication that helps build a relationship with the public'?

Limited time offers, discounts to increase sales and attract new customers?