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Quiz: 4P's y 8P's en Marketing

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Quiz: 4P's y 8P's en Marketing

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Quiz sobre 4P's y 8P's en servicios

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kristel castro serrano
kristel castro serrano
Costa Rica

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Quiz: 4P's y 8P's en Marketing
 

Quiz: 4P's y 8P's en MarketingOnline version

Quiz sobre 4P's y 8P's en servicios

by kristel castro serrano
1

En servicios se añaden People, Processes, Physical Evidence y Productivity al mix de 4 P's.

2

Promoción no influye en la decisión de compra.

3

El marketing mix clásico se compone de 4 P's: Producto, Precio, Plaza y Promoción.

4

La frecuencia de compra de los clientes es ocasional y se busca en el canal físico, donde pueden ver y tocar los productos antes de decidir.

5

El marketing mix de 4 P's ya no se usa y fue reemplazado por las 8 P's.

6

Los clientes pueden comprar ocasionalmente y muestran interés en ver y tocar productos antes de decidir.

7

Place se refiere exclusivamente a la tienda física sin venta online.

8

Product es la única P que determina la satisfacción del cliente.

9

La percepción de los clientes es que American Outlet es una opción económica para adquirir ropa de calidad a precios accesibles.

10

La productividad no es relevante en los servicios.

 
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