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Proceso de compra: Búsqueda de información

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Proceso de compra: Búsqueda de información

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About this activity

Búsqueda de información en compras

Created by

Jovani Hernandez Hernandez
Jovani Hernandez Hernandez
Mexico

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Proceso de compra: Búsqueda de información
 

Proceso de compra: Búsqueda de informaciónOnline version

Búsqueda de información en compras

by Jovani Hernandez Hernandez
1

El comprador busca información en múltiples fuentes antes de decidir.

2

Se revisan características técnicas y especificaciones del producto.

3

El comprador solo consulta una fuente para acelerar la decisión.

4

Las garantías no influyen en la decisión de compra.

5

Se verifica la disponibilidad y tiempos de entrega estimados.

6

Se compara precio, garantías y condiciones de entrega.

7

No se deben leer opiniones de otros clientes.

8

Normalmente la disponibilidad se asume sin verificar.

9

Se leen opiniones de otros usuarios para evaluar calidad.

10

El precio es lo único relevante durante la búsqueda de información.

 
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