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Crossword Puzzle
Crossword Puzzle

Identidad e imagen organizacional

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Identidad e imagen organizacional
 

Crossword Puzzle

Identidad e imagen organizacionalOnline version

Crucigrama sobre comunicación y marca

by María Paz Fajardo
1

Conjunto de características, valores y esencia que definen lo que una organización es en sí misma.

2

Percepción o impresión que tienen las personas sobre una entidad a partir de experiencias y comunicaciones.

3

Impresión general que se forma el público acerca de una empresa, basada en atributos físicos, conductuales y comunicativos.

4

Resultado de la percepción acumulada que los diversos públicos tienen sobre una organización.

5

Grupo de personas que pertenecen a la organización, de manera interna.

6

Proceso mediante el cual la organización transmite su identidad y mensajes a sus públicos internos y externos.

7

Símbolo gráfico compuesto únicamente por texto que representa visualmente una marca, empresa o producto.

8

Elemento gráfico o simbólico que representa una marca sin necesidad de texto.

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