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Froggy Jumps
Froggy Jumps

MARKETING INTERNACIONAL - ERES CEO POR UN DIA

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MARKETING INTERNACIONAL - ERES CEO POR UN DIA

Froggy Jumps

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About this activity

Empresa de café Colombiana que quiere entrar en otro pais.

Created by

Catalina Arenas Cardenas
Catalina Arenas Cardenas
Colombia

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MARKETING INTERNACIONAL - ERES CEO POR UN DIA
 

Froggy Jumps

MARKETING INTERNACIONAL - ERES CEO POR UN DIAOnline version

Empresa de café Colombiana que quiere entrar en otro pais.

by Catalina Arenas Cardenas
1

MISIÓN 1 — EL MUNDO CAMBIÓ Ahora puedes vender café a cualquier país usando e-commerce y redes sociales. ¿Qué fenómeno permitió esto?

2

MISIÓN 2 — LOS GUSTOS SE PARECEN Jóvenes en Europa y Asia empiezan a consumir café latino por moda cultural. ¿Qué está ocurriendo?

3

MISIÓN 3 — NO PUEDES SOLO Necesitas transporte internacional, pagos digitales y distribuidores extranjeros. ¿Qué concepto representa esta dependencia?

4

MISIÓN 4 — PRIMER PASO AL EXTERIOR Decides vender por primera vez fuera de Colombia ¿Qué proceso inicias?

5

MISIÓN 5 — DECISIÓN DE MARKETING Adaptas el empaque y publicidad para Japón. Esto es:

6

MISIÓN 6 — AHORRAR COSTOS Usas el mismo producto y publicidad en todos los países. ¿Qué estrategia aplicas?

7

MISIÓN 7 — ADAPTARSE PARA VENDER Cambias sabores y comunicación según cada país. ¿Qué estrategia es?

8

MISIÓN 8 — ALIANZA ENTRE PAÍSES Varios países eliminan aranceles para facilitar comercio. Esto se llama:

 
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