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Froggy Jumps
Froggy Jumps

Articulo 3 La regulación programatica

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Articulo 3 La regulación programatica

Froggy Jumps

(3)
Played 41
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About this activity

Actividad para el curso de estrategia publicitarias, Articulo 3

Created by

Mariana Venegas
Mariana Venegas
Costa Rica

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Articulo 3 La regulación programatica
 

Froggy Jumps

Articulo 3 La regulación programaticaOnline version

Actividad para el curso de estrategia publicitarias, Articulo 3

by Mariana Venegas
1

¿Qué es la publicidad programática?

2

¿Qué tipo de información pueden recopilar las empresas sobre los usuarios mediante el big data?

3

¿Cómo mejora la publicidad programática la efectividad de los anuncios?

4

¿Cómo se realizaba principalmente la publicidad antes del desarrollo de la publicidad programática?

5

¿Qué elementos se utilizan para segmentar a los usuarios en la publicidad programática?

6

La publicidad contextual se muestra según el contenido o las palabras clave que el usuario busca

7

¿Qué caracteriza a la publicidad comportamental o conductual?

8

¿Cuál es una herramienta utilizada para recopilar información sobre los usuarios en internet?

9

¿Cuál es uno de los beneficios de la publicidad programática?

10

¿Qué buscan lograr algunos países al regular la publicidad programática?

 
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