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Topic 1 The Financial Services Environment

Crossword Puzzle

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Key terms in financial services marketing

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Malaysia

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Topic 1 The Financial Services Environment
 

Crossword Puzzle

Topic 1 The Financial Services EnvironmentOnline version

Key terms in financial services marketing

by Muhammad Muhaizam Musa
1

Rules governing conduct in financial services marketing.

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Removal of controls shaping markets and competition.

3

Integration of markets across national borders.

4

Dividing a market into groups with common needs.

5

Collection of products or services offered by a firm.

6

Expanding product lines to spread risk and opportunities.

7

Creating a recognizable identity and trust around offerings.

8

Standards guiding fair, honest, and responsible marketing.

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