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Crossword Puzzle
Crossword Puzzle

Merca estratégica: crucigrama

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Merca estratégica: crucigrama

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About this activity

Conceptos clave de merca estratégica

Created by

Svetlana Millina
Svetlana Millina
Mexico

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Merca estratégica: crucigrama
 

Crossword Puzzle

Merca estratégica: crucigramaOnline version

Conceptos clave de merca estratégica

by Svetlana Millina
1

La adaptación de los recursos y habilidades de la organización al entorno cambiante, aprovechando oportunidades y evaluando riesgos en función de objetivos organizacionales.

2

Situación del mercado en la que varias empresas buscan atraer al mismo grupo de consumidores ofreciendo productos similares.

3

Herramienta que permite analizar variables del entorno macroeconómico y sociopolítico sobre las cuales la empresa no tiene control directo.

4

Proceso estratégico mediante el cual una empresa divide el mercado en grupos de consumidores con características, necesidades o comportamientos similares.

5

Grupo específico de consumidores que una empresa decide atender con su propuesta de valor.

6

Estrategia competitiva descrita por Porter que busca crear valor ofreciendo atributos percibidos como únicos por el cliente.

7

Estrategia competitiva que busca lograr una estructura de costos inferior a la de los competidores.

8

Condición estratégica que ocurre cuando una empresa posee capacidades o recursos que le permiten generar mayor valor que sus rivales.

9

Conjunto de activos tangibles e intangibles, capacidades y conocimientos que permiten a una organización competir.

10

Herramienta estratégica que permite analizar factores internos y externos, tanto positivos como negativos.

11

Declaración que describe el propósito fundamental de la organización y la razón de su existencia.

12

Declaración que describe la aspiración futura de la empresa y el lugar que desea ocupar en el mercado o la sociedad.

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