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Mente del Turista - Del ¿Por qué? al ¿Cómo?

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Mente del Turista - Del ¿Por qué? al ¿Cómo?

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About this activity

Actividad interactiva que repasa de forma visual y dinámica todos los conceptos clave de la UD7 Marketing Turístico. A través de ejemplos reales del sector, el alumnado identificará: la Pirámide de Maslow completa, las cinco fases del proceso de decisión de compra, los nuevos perfiles digitales y las tendencias actuales. Durante el visionado se harán diferentes preguntas de opción única y multirrespuesta con aclaraciones inmediatas que conectan teoría con práctica turística real.

Created by

Antonio Baena Torres
Antonio Baena Torres
Spain

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