Strategies of Attitudes Change

Froggy Jumps

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sss

Malaysia

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Strategies of Attitudes Change


Froggy Jumps Strategies of Attitudes ChangeOnline version thankyouu by sss 1 Which of the following is NOT one of the five main strategies for changing attitudes mentioned in the notes? a Changing the basic motivational function b Associating the product with an admired group c Reducing the price of the product to the lowest level 2 The "Utilitarian Function" suggests that consumers hold certain attitudes because: a They want to express their inner values. b The brand or product has been useful or rewarding in the past. c They want to protect their self-image from doubt. 3 Which strategy involves protecting a consumer's self-image and building their inner sense of security? a Knowledge function b Ego-defensive function c Value-expressive function 4 When a marketer focuses on how a product reflects a consumer’s lifestyle and general values, they are appealing to the: a Utilitarian function b Knowledge function c Value-expressive function 5 The "Knowledge Function" is based on the consumer's strong "need to ___" about a particular brand or product. a buy b know c Share 6 "Associating the product with an admired group or event" (e.g., Nike associating with famous athletes) is a strategy used to: a Change attitudes by pointing out relationships to social groups or causes. b Change the basic utility of the product. c Lower the production cost. 7 In the "Multi-attribute Model," which of the following is a way to change attitudes? a Changing brand beliefs b Adding an attribute c All of the above 8 If a company adds a "technological innovation" or a new feature that was not there before, which strategy are they using? a Changing the relative evaluation of attributes b Adding an attribute c Resolving conflicting attitudes 9 "Changing beliefs about competitors' brands" often involves which type of advertising? a Emotional advertising b Comparative advertising c Subliminal advertising 10 Resolving two conflicting attitudes" works by: a Making the consumer choose between two different products. b c Increasing the price of both products.

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Strategies of Attitudes Change

Froggy Jumps

About this activity

Created by

Download the paper version to play

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Strategies of Attitudes ChangeOnline version

by sss

Which of the following is NOT one of the five main strategies for changing attitudes mentioned in the notes?

The "Utilitarian Function" suggests that consumers hold certain attitudes because:

Which strategy involves protecting a consumer's self-image and building their inner sense of security?

When a marketer focuses on how a product reflects a consumer’s lifestyle and general values, they are appealing to the:

The "Knowledge Function" is based on the consumer's strong "need to ___" about a particular brand or product.

"Associating the product with an admired group or event" (e.g., Nike associating with famous athletes) is a strategy used to:

In the "Multi-attribute Model," which of the following is a way to change attitudes?

If a company adds a "technological innovation" or a new feature that was not there before, which strategy are they using?

"Changing beliefs about competitors' brands" often involves which type of advertising?

Resolving two conflicting attitudes" works by: