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Froggy Jumps
Froggy Jumps

Pro. Administr. de la Mercadotecnia

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Pro. Administr. de la Mercadotecnia

Froggy Jumps

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About this activity

Evaluación de conceptos clave

Created by

ORTEGA ESQUIVEL MARITZA DOCENTE - DEPARTAMENTO DE CIENCIAS ECONOMICO ADMINISTRATIVAS
ORTEGA ESQUIVEL MARITZA DOCENTE - DEPARTAMENTO DE CIENCIAS ECONOMICO ADMINISTRATIVAS
Mexico

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Pro. Administr. de la Mercadotecnia
 

Froggy Jumps

Pro. Administr. de la MercadotecniaOnline version

Evaluación de conceptos clave

by ORTEGA ESQUIVEL MARITZA DOCENTE - DEPARTAMENTO DE CIENCIAS ECONOMICO ADMINISTRATIVAS
1

¿Qué etapa del proceso administrativo de la mercadotecnia implica definir objetivos y metas?

2

¿Qué actividad sistemática permite generar información útil sobre el entorno comercial para reducir la incertidumbre en la toma de decisiones de marketing?

3

¿Qué es la segmentación de mercados?

4

En esta etapa se analizan las oportunidades y se diseñan las estrategias para el futuro.

5

Una empresa está por lanzar un nuevo producto y debe decidir cuánto cobrará por él tomando en cuenta sus costos de producción, el mercado y los precios de la competencia. ¿Qué proceso está realizando?

6

¿Qué proceso implica comparar resultados con objetivos?

7

¿Qué fase se encarga de asignar recursos y coordinar actividades?

8

¿Qué describe la investigación de mercados primaria?

9

¿Qué componente tiene como objetivo dar a conocer un producto, persuadir al mercado y recordar su existencia a los consumidores?

10

¿Qué describe el control en mercadotecnia?

 
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