Consumer Behaviour

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Theory of Classical conditioning

Created by

Amirul Hakim

Malaysia

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Froggy Jumps Consumer BehaviourOnline version Theory of Classical conditioning by Amirul Hakim 1 Who introduced the theory of classical conditioning? a A. Sigmund Freud b C. Abraham Maslow c B. Ivan Pavlov 2 In Pavlov’s experiment, what caused the dogs to salivate naturally? a A. Bell sound b C. Light c B. Food 3 In classical conditioning, food is known as: a B. Unconditioned stimulus b C. Conditioned stimulus c A. Neutral stimulus 4 Before conditioning, the bell is called: a A. Neutral stimulus b B. Conditioned response c C. Unconditioned stimulus 5 After conditioning, the bell becomes: a B. Conditioned stimulus b A. Neutral stimulus c C. Unconditioned response 6 The dog’s salivation after hearing the bell alone is called: a B. Neutral response b A. Conditioned response c C. Random response 7 The main idea of classical conditioning is: a C. Learning through competition b A. Learning through punishment c B. Learning through association between stimuli 8 Repetition in classical conditioning helps to: a A. Strengthen the association b C. Stop behaviour c B. Reduce memory 9 In marketing, repetition of advertisements helps consumers: a A. Forget the brand b C. Ignore the brand c B. Remember the brand first 10 Classical conditioning suggests behaviour can be learned through: a C. Random thinking b B. Competition c A. Repetition and association

Froggy Jumps

Consumer BehaviourOnline version

Theory of Classical conditioning

by Amirul Hakim

Who introduced the theory of classical conditioning?

A. Sigmund Freud

C. Abraham Maslow

B. Ivan Pavlov

In Pavlov’s experiment, what caused the dogs to salivate naturally?

A. Bell sound

C. Light

B. Food

In classical conditioning, food is known as:

B. Unconditioned stimulus

C. Conditioned stimulus

A. Neutral stimulus

Before conditioning, the bell is called:

A. Neutral stimulus

B. Conditioned response

C. Unconditioned stimulus

After conditioning, the bell becomes:

B. Conditioned stimulus

A. Neutral stimulus

C. Unconditioned response

The dog’s salivation after hearing the bell alone is called:

B. Neutral response

A. Conditioned response

C. Random response

The main idea of classical conditioning is:

C. Learning through competition

A. Learning through punishment

B. Learning through association between stimuli

Repetition in classical conditioning helps to:

A. Strengthen the association

C. Stop behaviour

B. Reduce memory

In marketing, repetition of advertisements helps consumers:

A. Forget the brand

C. Ignore the brand

B. Remember the brand first

Classical conditioning suggests behaviour can be learned through:

C. Random thinking

B. Competition

A. Repetition and association

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Consumer Behaviour

Froggy Jumps

About this activity

Created by

Download the paper version to play

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Consumer BehaviourOnline version

by Amirul Hakim

Who introduced the theory of classical conditioning?

In Pavlov’s experiment, what caused the dogs to salivate naturally?

In classical conditioning, food is known as:

Before conditioning, the bell is called:

After conditioning, the bell becomes:

The dog’s salivation after hearing the bell alone is called:

The main idea of classical conditioning is:

Repetition in classical conditioning helps to:

In marketing, repetition of advertisements helps consumers:

Classical conditioning suggests behaviour can be learned through:

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