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Crossword Puzzle
Crossword Puzzle

Entorno de Mercadotecnia: Microambiente

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Entorno de Mercadotecnia: Microambiente

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About this activity

Conceptos clave del microambiente

Created by

LOPEZ ARAUJO RUTH VANESSA
LOPEZ ARAUJO RUTH VANESSA
Mexico

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Entorno de Mercadotecnia: Microambiente
 

Crossword Puzzle

Entorno de Mercadotecnia: MicroambienteOnline version

Conceptos clave del microambiente

by LOPEZ ARAUJO RUTH VANESSA
1

Entidad que coordina recursos para ofrecer bienes o servicios.

2

Quienes suministran recursos para fabricar bienes o servicios.

3

Organizaciones que facilitan llevar productos al consumidor.

4

Destinatarios de productos o servicios; satisfacen necesidades.

5

Compañías que ofrecen productos similares para la misma necesidad.

6

Grupos con intereses o impacto en la empresa.

7

Factores cercanos a la empresa que influyen en su capacidad de satisfacer clientes.

8

Factores externos amplios que afectan a la empresa.

9

Conjuntos internos que participan en la creación de valor.

10

Actividad de hacer llegar a los clientes los productos a través de canales.

11

Conjunto de acciones para dar a conocer y persuadir sobre un producto.

12

Costo monetario asignado a un bien o servicio.

13

Proceso de transformar recursos en bienes o servicios.

14

Actividades para obtener información y desarrollar nuevos productos.

15

Medios y campañas para dar a conocer marcas y productos.

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9
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