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Investigación de mercados: acertijos

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Investigación de mercados: acertijos

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About this activity

Conceptos clave y mitos

Created by

Cynthia Loza
Cynthia Loza
Bolivia

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Investigación de mercados: acertijos
 

Investigación de mercados: acertijosOnline version

Conceptos clave y mitos

by Cynthia Loza
1

El informe debe incluir conclusiones y recomendaciones accionables.

2

El objetivo es reducir la incertidumbre para tomar decisiones.

3

Los métodos cualitativos como entrevistas permiten explorar motivaciones.

4

El muestreo es una técnica clave para obtener datos representativos.

5

Sin presupuesto, la investigación de mercados no se puede realizar de ninguna forma.

6

La muestra pequeña nunca afecta la precisión de los resultados.

7

La investigación de mercados busca entender las necesidades de los clientes.

8

Internet no es una fuente válida para datos de mercado.

9

Los datos cualitativos pueden generalizarse sin limitaciones.

10

La investigación de mercados siempre utiliza una muestra de toda la población.

 
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