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Froggy Jumps
Froggy Jumps

Portafolio de Marca: Estrategias de nombrar

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Portafolio de Marca: Estrategias de nombrar

Froggy Jumps

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About this activity

Quiz sobre estrategias de marcas

Created by

Karina uaslp
Karina uaslp
Mexico

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Portafolio de Marca: Estrategias de nombrar
 

Froggy Jumps

Portafolio de Marca: Estrategias de nombrarOnline version

Quiz sobre estrategias de marcas

by Karina uaslp
1

¿Qué describe una marca individual (marca libre) en un portafolio de producto?

2

Ventaja de las marcas individuales:

3

Desventaja típica de las marcas individuales:

4

Definición de Marcas de Familia:

5

Ventajas de las marcas de familia:

6

¿Qué implica el modelo de submarcas (endoso)?

7

Modelo híbrido de submarcas se caracteriza por:

8

Una Marca Vinculada indica que:

9

Ejemplos de marcas que suelen usar marca vinculada:

10

Diferencia entre submarcas e marca vinculada:

11

¿Qué representa una marca madre en el portafolio?

 
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