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Mercadotecnia de Servicios Gastronómicos: Producto y precios

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Mercadotecnia de Servicios Gastronómicos: Producto y precios

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About this activity

Conceptos clave de la mezcla de mercadotecnia Variables Producto y Precio

Created by

Dr. Rafael Dircio Lopez
Dr. Rafael Dircio Lopez
Mexico

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Mercadotecnia de Servicios Gastronómicos: Producto y precios
 

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Mercadotecnia de Servicios Gastronómicos: Producto y preciosOnline version

Conceptos clave de la mezcla de mercadotecnia Variables Producto y Precio

by Dr. Rafael Dircio Lopez
1

Variable estratégica del producto que se relaciona con los ingredientes, técnicas y consistencia.

2

Variable estratégica del producto que tiene relación con la promesa de satisfacción al cliente.

3

Ofrecer un menú diversificado (opciones vegetarianas, veganas, gourmet y económicas).

4

Presentación visual atractiva de los platillos.

5

Definir identidad visual (logo, colores, tipografía).

6

Etiquetas con información del producto y marca.

7

Punto de partida estratégico para negociar el precio

8

Enfoque para establecer el precio en el cual se calculan todos los costos y se agrega un margen de beneficio deseado.

9

El precio se fija según lo que el cliente cree que vale la experiencia, considerando ambiente, servicio, marca, exclusividad.

10

Cuantificación monetaria del valor de un producto o servicio.

11

Herramienta gráfica útil para mostrar las etapas para la realización un de programa de trabajo.

12

Resultados que se desean alcanzar en un plazo determinado.

13

Horizonte de tiempo con una vigencia menor a un año.

14

Horizonte de tiempo con una vigencia mayor de 1 año, pero menor de 5 años

15

Documento en el cual se muestran los costos esperados de la implementación de un programa de trabajo.

3
1
12
11
9
14
10
6
15
8
4
2
5
13
 
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