Media Strategy in Politics

Froggy Jumps

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Campaign media basics

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Kenisha Jegan

Malaysia

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Media Strategy in Politics


Froggy Jumps Media Strategy in PoliticsOnline version Campaign media basics by Kenisha Jegan 1 What is media strategy? a A guess about which voters will listen b A casual way to post content online c A planned method to choose channels to deliver messages to a target audience. 2 Why do politicians use media? a To hide from the public b To communicate their ideas, policies, and campaign messages to the public. c To increase private fund deposits only 3 Name two examples of traditional media used in politics. a Radio b Press conferences c Television and newspapers 4 Name two social media platforms politicians use during campaigns. a MySpace b Instagram and Facebook c LinkedIn 5 What is the purpose of creating a memorable slogan? a To make the candidate’s vision and promises easy for voters to remember. b To confuse voters c To hide policy details 6 Why is repeating key messages important? a It helps voters clearly understand the candidate’s priorities. b It guarantees votes c It wastes media time 7 What is voter segmentation strategy? a Ignoring voter preferences b Merging all voters into one group c Dividing voters into groups to send more relevant messages to each group. 8 How do TV advertisements help political campaigns? a They replace debates b They are free and never waste money c They reach a wide audience quickly and promote key campaign messages. 9 What should politicians do during a crisis? a Blame opponents and avoid comments b Ignore the public c Respond quickly with statements or apologies and correct misinformation. 10 Why is voter engagement important? a It only benefits parties with money b It helps build relationships with voters and encourages them to participate and vote. c It has no impact

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Media Strategy in Politics

Froggy Jumps

About this activity

Created by

Download the paper version to play

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Media Strategy in PoliticsOnline version

by Kenisha Jegan

What is media strategy?

Why do politicians use media?

Name two examples of traditional media used in politics.

Name two social media platforms politicians use during campaigns.

What is the purpose of creating a memorable slogan?

Why is repeating key messages important?

What is voter segmentation strategy?

How do TV advertisements help political campaigns?

What should politicians do during a crisis?

Why is voter engagement important?