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Crossword Puzzle
Crossword Puzzle

Identidad de Marca

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Identidad de Marca
 

Crossword Puzzle

Identidad de MarcaOnline version

Conceptos relacinados a la Marca, la Experiencia, a la comunicacion

by Luis Perez Dela Cruz
1

Proceso estratégico mediante el cual una empresa construye, gestiona y comunica su marca para generar reconocimiento y diferenciación en el mercado.

2

Signo, nombre, símbolo o diseño que identifica y diferencia los productos o servicios de una empresa frente a sus competidores.

3

Representación gráfica del nombre de una marca que permite su identificación visual dentro del mercado.

4

Conjunto de elementos visuales y conceptuales que representan la personalidad y los valores de una organización.

5

Percepción o idea que el público tiene sobre una empresa o marca a partir de su comunicación y experiencia.

6

Grupo específico de consumidores con características similares al que una empresa dirige sus productos o servicios.

7

Persona que adquiere o utiliza productos o servicios para satisfacer una necesidad o deseo.

8

Clasificación de productos o servicios que comparten características similares dentro de un mercado.

9

Bien o servicio ofrecido por una empresa para satisfacer una necesidad del consumidor.

10

Lugar que ocupa una marca en la mente del consumidor en comparación con otras marcas del mercado.

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