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B2-C "Brand Management" VOCABULARY

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B2-C "Brand Management" VOCABULARY

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Complete with expressions from the text "The 12 Brand Archetypes"

Created by

M. Julieta Armando
M. Julieta Armando
Argentina

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B2-C "Brand Management" VOCABULARY
 

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B2-C "Brand Management" VOCABULARYOnline version

Complete with expressions from the text "The 12 Brand Archetypes"

by M. Julieta Armando
1

1 ) Many consumers brands that feel authentic and transparent , which is why companies like Patagonia have built strong loyalty by openly communicating their environmental values .

2 ) Starbucks has redefined its brand identity sustainability , investing in reusable cup programs and more ethically sourced coffee .

3 ) Coca ? Cola ? s campaigns often people ? s nostalgia for the 90s , bringing back classic ads , music , and packaging to reconnect with older audiences .

4 ) IKEA by investing in renewable materials and offering more sustainable home products .

5 ) TikTok ? s playful tone and short , creative videos , especially Gen Z users .

6 ) Apple ? s minimalist product and packaging design elegance and sophistication , reinforcing its premium brand image .

 
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