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Conceptos y analítica en medios digitales

Created by

Monse Balderas
Monse Balderas
Mexico

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Métricas y conceptos claveOnline version

Conceptos y analítica en medios digitales

by Monse Balderas
1

Una es una página diseñada para recibir visitantes de una campaña publicitaria . Su objetivo principal es lograr una , como llenar un formulario o comprar un producto . Para mejorar los resultados se utiliza el , que optimiza la experiencia del usuario .

2

En el marketing digital es importante medir los resultados . Los ayudan a evaluar el desempeño de una estrategia . El indica el porcentaje de personas que hacen clic en un anuncio . Mientras tanto , la muestra cuántos visitantes realizan una acción como registrarse o comprar .

3

El mide el retorno de la inversión en una campaña de marketing . Este indicador permite saber si la estrategia está generando ganancias . También se analiza el , que muestra el porcentaje de clics que recibe un anuncio .

4

El significa costo por adquisición y se utiliza para saber cuánto cuesta obtener un cliente . Por otro lado , la representa el porcentaje de usuarios que realizan una acción específica dentro de una página .

 
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