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Promoción y mezcla promocional

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Promoción y mezcla promocional

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About this activity

Ejercicios sobre la mezcla promocional

Created by

Miguel Angel
Miguel Angel
Mexico

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Promoción y mezcla promocional
 

Promoción y mezcla promocionalOnline version

Ejercicios sobre la mezcla promocional

by Miguel Angel
1

La publicidad y las relaciones públicas son lo mismo.

2

Las relaciones públicas no influyen en la reputación de la marca.

3

Las promociones de venta incluyen descuentos y cupones para estimular compras.

4

La mezcla promocional está compuesta por publicidad, venta personal, promoción de ventas, relaciones públicas y marketing directo.

5

La mezcla promocional debe coordinarse con la estrategia general de marketing.

6

El objetivo de la promoción es solo aumentar ventas a corto plazo.

7

La mezcla promocional es estática y no cambia con el segmento de mercado.

8

El marketing directo se dirige a clientes individuales a través canales personalizados.

9

Las promociones de venta no incluyen incentivos como cupones o descuentos.

10

La promoción busca influir en la demanda, la imagen de marca y la lealtad del cliente.

 
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