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Mezcla Promocional: Verdadero/Falso

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Mezcla Promocional: Verdadero/Falso

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About this activity

Crea y decide sobre la mezcla promocional

Created by

CARMEN ORTEGA HERNANDEZ
CARMEN ORTEGA HERNANDEZ
Mexico

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Mezcla Promocional: Verdadero/Falso
 

Mezcla Promocional: Verdadero/FalsoOnline version

Crea y decide sobre la mezcla promocional

by CARMEN ORTEGA HERNANDEZ
1

La publicidad digital no forma parte de la mezcla promocional.

2

Las promociones de ventas buscan activar compras inmediatas.

3

La mezcla promocional incluye publicidad, promociones de ventas, relaciones públicas y venta personal.

4

La venta personal no requiere conocimiento del cliente.

5

Las promociones de ventas sólo buscan aumentar el precio del producto.

6

La venta personal es interacción directa entre vendedor y cliente.

7

La mezcla promocional solo utiliza publicidad en medios impresos y no presenta otros instrumentos.

8

El marketing directo emplea correo electrónico, mensajes de texto y bases de datos para comunicarse con clientes.

9

Las relaciones públicas gestionan la imagen de la empresa ante el público.

10

Las relaciones públicas no influyen en la imagen de la empresa.

 
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