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Marketing Mix: Verdades y Desafíos

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Marketing Mix: Verdades y Desafíos

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About this activity

Conceptos clave del marketing mix

Created by

Ronny Javier Lopez de Vivero
Ronny Javier Lopez de Vivero
Colombia

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Marketing Mix: Verdades y Desafíos
 

Marketing Mix: Verdades y DesafíosOnline version

Conceptos clave del marketing mix

by Ronny Javier Lopez de Vivero
1

Promoción comprende publicidad, relaciones públicas, promoción de ventas y marketing digital.

2

El marketing mix es una única variable que no se aplica a todas las empresas.

3

Plaza se refiere únicamente al empaque y no a los canales de distribución.

4

Producto cubre solo el diseño y la marca, sin considerar servicio al cliente.

5

Plaza se refiere a los canales y medios para llevar el producto desde la empresa hasta el consumidor final, incluyendo logística y comercio electrónico.

6

Precio implica fijación de precios, descuentos, condiciones de pago y percepción de valor.

7

El marketing mix es un conjunto de variables estratégicas para diseñar y ejecutar estrategias de mercadeo.

8

Promoción no incluye herramientas de marketing digital ni redes sociales.

9

Producto hace referencia al bien o servicio, e incluye calidad, características, diseño, marca, empaque y servicio al cliente.

10

El precio no influye en la percepción de valor del producto.

 
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