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Segmentación: conductual y psicográfica

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Segmentación: conductual y psicográfica

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About this activity

Conceptos de segmentación

Created by

Diego Emilio Rivas Juarez
Diego Emilio Rivas Juarez
Mexico

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Segmentación: conductual y psicográfica
 

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Segmentación: conductual y psicográficaOnline version

Conceptos de segmentación

by Diego Emilio Rivas Juarez
1

La segmentación de es una fundamental en
el actual . Surge porque no todos los son
, ya que tienen diferentes , gustos y
comportamientos .

2

La segmentación de mercados consiste en un
amplio en pequeños llamados . Estos
están formados por que comparten como
necesidades , intereses o similares .

3

La segmentación psicográfica se centra en al consumidor
de manera más . No solo se fija en básicos como
edad o ingresos , sino en aspectos más como su forma
de , sus y su estilo de .

4

La segmentación conductual se enfoca en lo que hacen los
. Analiza su comportamiento al , como la
con la que adquieren , el uso que les dan y los
que buscan .

 
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