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El briefing para cuestionarios

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El briefing para cuestionarios

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About this activity

Verdad y mentira sobre el briefing

Created by

Flavia Ferreras
Flavia Ferreras
Dominican Republic

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El briefing para cuestionarios
 

El briefing para cuestionariosOnline version

Verdad y mentira sobre el briefing

by Flavia Ferreras
1

Todas las preguntas deben ser de opción múltiple.

2

Un briefing claro define el objetivo del cuestionario.

3

Se deben establecer criterios de análisis y métricas de éxito en el briefing.

4

El briefing no debe mencionar cómo se analizarán los datos.

5

El formato de entrega del cuestionario debe acordarse en el briefing.

6

En el briefing se especifica el público objetivo.

7

El briefing no necesita incluir el público objetivo.

8

No es necesario probar el cuestionario antes de lanzarlo.

9

Las preguntas deben ser claras y no ambiguas.

10

La longitud ideal es siempre 15 preguntas.

 
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