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Racionalidad limitada en la toma de decisiones

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Decisiones con límites cognitivos

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Mexico

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Racionalidad limitada en la toma de decisiones
 

Racionalidad limitada en la toma de decisionesOnline version

Decisiones con límites cognitivos

by FERNANDO RUIZ DE LOS SANTOS
1

Los agentes pueden analizar todas las alternativas sin restricción de tiempo.

2

No se toman en cuenta las limitaciones cognitivas del ser humano.

3

El entorno de decisión suele implicar incertidumbre e información incompleta.

4

El objetivo principal es maximizar la utilidad asumiendo información perfecta.

5

Toda la información disponible es procesada para alcanzar la solución óptima.

6

Los individuos buscan soluciones que sean satisfactorias en lugar de óptimas.

7

La racionalidad está limitada por el tiempo, la información y la capacidad de procesamiento.

8

El modelo se aplica en áreas como economía, administración y política.

9

Se utilizan atajos o heurísticas para tomar decisiones ante la complejidad.

10

El modelo asume que los individuos siempre optimizan al máximo cada decisión.

11

La racionalidad limitada se aplica en la compra de productos

12

La racionalidad limitada se aplica día a día

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