Market Segmentation Vocabulary

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Key terms in segmentation

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yandel, anderson

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Market Segmentation Vocabulary


Froggy Jumps Market Segmentation VocabularyOnline version Key terms in segmentation by yandel, anderson 1 Designing products and directing marketing activities to appeal to the whole market; also known as mass marketing a Undifferentiated marketing b Personality c Segment marketing 2 The identification and selection of markets for a business or for a product a Mass marketing: b Target marketing c Segment marketing 3 The particular group of customers a business seeks to attract a Lifestyle b Target market: c Market: 4 An economic and sociological measure of a person’s income, education, and occupation a Consumer market b Mass marketing c Socioeconomic status 5 The classification of customers into similar groups to appeal to one or more individual segments a Segment marketing b Market segment c Hijab 6 The division of a market on the basis of customers’ lifestyles and personalities a Psychographic segmentation b Geographic segmentation c Industrial market 7 An individual’s qualities or traits and behavior a Market b Personality c Target market 8 Designing products and directing marketing activities to appeal to the whole market; also known as undifferentiated marketing a Mass marketing b Consumer market c Target marketing 9 The division of a total market into smaller, more specific groups a Demographic segmentation b Geographic segmentation c Market segmentation 10 One of the groups into which the total market is divided a Target market b Segment marketing c Market segment 11 A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire a Market segmentation: b Market c Target market 12 The way in which people lead their daily lives; determined by their income, interests, and activities a Lifestyle b Behavioral segmentation c Socioeconomic status 13 A customer or potential customer who purchases items for use in the operation of a business, for resale, or for making other goods a Market segment b Consumer market c Industrial market 14 A head scarf worn in public by some Muslim women; can also be used to describe the Islamic dress code for Muslim women, which requires them to dress modestly in public a Hijab b Lifestyle c Market 15 The division of a market on the basis of where customers are located a Demographic segmentation b Geographic segmentation c Psychographic segmentation 16 The division of a market on the basis of its physical and social characteristics a Demographic segmentation b Psychographic segmentation c Market segmentation: 17 A customer or potential customer who purchases goods or services to satisfy personal desires a Market b Target Market c Consumer market 18 The division of a market on the basis of customers’ responses to a product a Geographic segmentation b Demographic segmentation c Behavioral segmentation

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Market Segmentation Vocabulary

Froggy Jumps

About this activity

Created by

Download the paper version to play

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Market Segmentation VocabularyOnline version

by yandel, anderson

Designing products and directing marketing activities to appeal to the whole market; also known as mass marketing

The identification and selection of markets for a business or for a product

The particular group of customers a business seeks to attract

An economic and sociological measure of a person’s income, education, and occupation

The classification of customers into similar groups to appeal to one or more individual segments

The division of a market on the basis of customers’ lifestyles and personalities

An individual’s qualities or traits and behavior

Designing products and directing marketing activities to appeal to the whole market; also known as undifferentiated marketing

The division of a total market into smaller, more specific groups

One of the groups into which the total market is divided

A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire

The way in which people lead their daily lives; determined by their income, interests, and activities

A customer or potential customer who purchases items for use in the operation of a business, for resale, or for making other goods

A head scarf worn in public by some Muslim women; can also be used to describe the Islamic dress code for Muslim women, which requires them to dress modestly in public

The division of a market on the basis of where customers are located

The division of a market on the basis of its physical and social characteristics

A customer or potential customer who purchases goods or services to satisfy personal desires

The division of a market on the basis of customers’ responses to a product