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Marketing 4P: Verdadero o Falso

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Quiz sobre la teoría del marketing y las 4P

Created by

Ronny Javier Lopez de Vivero
Ronny Javier Lopez de Vivero
Colombia

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Marketing 4P: Verdadero o Falso
 

Marketing 4P: Verdadero o FalsoOnline version

Quiz sobre la teoría del marketing y las 4P

by Ronny Javier Lopez de Vivero
1

La promoción en marketing solo se refiere a la publicidad en televisión.

2

El precio comunica valor y puede enviar señales de calidad o accesibilidad.

3

La plaza se gestiona únicamente a nivel logístico y no estratégicamente.

4

La plaza se refiere a la entrega de valor y a la gestión de canales de distribución.

5

El marketing, según Kotler, implica analizar el mercado, planificar, implementar y controlar resultados.

6

Todos los productos deben usar canales de distribución de tres niveles o más.

7

El producto de marketing siempre es tangible y nunca puede ser un servicio.

8

El producto, precio, plaza y promoción deben coordinarse para conectar la empresa con el consumidor.

9

Kotler define el marketing como vender sin preocuparse por el cliente.

10

La promoción en el marketing mix abarca publicidad, relaciones públicas, promoción de ventas y marketing directo.

 
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