Segmentation Basics Quiz

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Test your market segmentation knowledge. (Quiz for Entrepreneurship 1, Period 1)

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Cheese

United States

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Segmentation Basics Quiz


Froggy Jumps Segmentation Basics QuizOnline version Test your market segmentation knowledge. (Quiz for Entrepreneurship 1, Period 1) by Cheese 1 1. Division of a market based on customers’ responses to a product. a C) Psychographic segmentation b A) Behavioral segmentation c B) Geographic segmentation 2 2. A customer who purchases goods to satisfy personal desires. a B) Consumer market b A) Industrial market c C) Target market 3 3. Division of a market based on physical and social characteristics. a A) Geographic segmentation b B) Demographic segmentation c C) Psychographic segmentation 4 4. Division of a market based on where customers are located. a B) Behavioral segmentation b A) Geographic segmentation c C) Mass marketing 5 5. A head scarf worn in public by some Muslim women. a A) Lifestyle b C) Personality c B) Hijab 6 6. A customer who purchases items for business operations, resale, or making other goods. a C) Market segment b A) Consumer market c B) Industrial market 7 7. The way people lead their daily lives, determined by income, interests, and activities. a C) Lifestyle b B) Socioeconomic status c A) Personality 8 8. A customer with an unfulfilled desire who is able and willing to satisfy it. a B) Target market b A) Market c C) Market segment 9 9. One of the groups into which the total market is divided. a A) Market segmentation b B) Market segment c C) Target marketing 10 10. The division of a total market into smaller, more specific groups. a C) Mass marketing b A) Market segmentation c B) Segment marketing 11 11. Designing products to appeal to the whole market. a C) Segment marketing b A) Target marketing c B) Mass marketing 12 12. An individual’s qualities, traits, and behavior. a A) Lifestyle b B) Socioeconomic status c C) Personality 13 13. Division of a market based on customers’ lifestyles and personalities. a C) Geographic segmentation b B) Psychographic segmentation c A) Demographic segmentation 14 14. Classification of customers into similar groups to appeal to one or more segments. a A) Segment marketing b B) Undifferentiated marketing c C) Market segmentation 15 15. A measure of a person’s income, education, and occupation. a B) Socioeconomic status b A) Lifestyle c C) Personality 16 16. The particular group of customers a business seeks to attract. a A) Market b B) Consumer market c C) Target market 17 17. The identification and selection of markets for a business or product. a B) Mass marketing b C) Market segmentation c A) Target marketing 18 18. Designing products to appeal to the whole market; also known as mass marketing. a B) Undifferentiated marketing b A) Segment marketing c C) Target marketing

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Segmentation Basics Quiz

Froggy Jumps

About this activity

Created by

Download the paper version to play

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Segmentation Basics QuizOnline version

by Cheese

1. Division of a market based on customers’ responses to a product.

2. A customer who purchases goods to satisfy personal desires.

3. Division of a market based on physical and social characteristics.

4. Division of a market based on where customers are located.

5. A head scarf worn in public by some Muslim women.

6. A customer who purchases items for business operations, resale, or making other goods.

7. The way people lead their daily lives, determined by income, interests, and activities.

8. A customer with an unfulfilled desire who is able and willing to satisfy it.

9. One of the groups into which the total market is divided.

10. The division of a total market into smaller, more specific groups.

11. Designing products to appeal to the whole market.

12. An individual’s qualities, traits, and behavior.

13. Division of a market based on customers’ lifestyles and personalities.

14. Classification of customers into similar groups to appeal to one or more segments.

15. A measure of a person’s income, education, and occupation.

16. The particular group of customers a business seeks to attract.

17. The identification and selection of markets for a business or product.

18. Designing products to appeal to the whole market; also known as mass marketing.