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Lineales y PLV: Dominio de la Presentación

Froggy Jumps

Played 4

About this activity

Conoce lineales, PLV y packaging

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Spain

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Lineales y PLV: Dominio de la Presentación
 

Froggy Jumps

Lineales y PLV: Dominio de la PresentaciónOnline version

Conoce lineales, PLV y packaging

by Atena Michell Aome velasques
1

1. ¿Qué función principal cumple el lineal en la tienda?

2

2. Además del stock, ¿qué factores influyen en la asignación del lineal?

3

3. ¿Qué tipo de disposición se ha usado en la estantería de la Figura 9.11?

4

4. ¿Qué elemento incita al cliente a detener su marcha en el lineal?

5

5. ¿Dónde se coloca un floor graphic?

6

6. ¿Qué técnica proyecta videos en la fachada del edificio?

7

7. ¿Cuál es el tamaño mínimo habitual de un cartel publicitario según el material de estudio?

8

8. ¿Qué significa PLV en el contexto de ventas en el punto de venta?

9

9. ¿Qué material se usa para carteles de larga duración?

10

10. ¿Qué elementos suelen incluir el packaging?

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