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Publicidad vs Propaganda: Señales y Diferencias

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Publicidad vs Propaganda: Señales y Diferencias

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Distingue conceptos y elementos

Created by

jhon jairo anaya guzman
jhon jairo anaya guzman
Colombia

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Publicidad vs Propaganda: Señales y Diferencias
 

Publicidad vs Propaganda: Señales y DiferenciasOnline version

Distingue conceptos y elementos

by jhon jairo anaya guzman
1

La publicidad se centra en promover productos o servicios para influir en la actitud de compra de un receptor.

2

En la publicidad, el emisor es la empresa o marca que envía el mensaje.

3

El canal de la campaña solo puede ser televisión; otros medios no cuentan.

4

El canal de la campaña puede ser televisión, radio, prensa, internet, entre otros.

5

En una campaña, el emisor y el código son lo mismo y no requieren interpretación.

6

La propaganda nunca intenta manipular emociones y solo transmite datos fríos.

7

La publicidad por emplazamiento pasiva no existe en la práctica y no hay ejemplos reales.

8

El receptor no tiene importancia en la recepción ni en la interpretación del mensaje.

9

La publicidad por emplazamiento se integra en un entorno concreto para captar la atención del público.

10

La propaganda busca persuadir mediante mensajes que apoyan una ideología o postura.

 
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